Beyond Norwich and Cambridge: East Anglia's Hidden Tech Hotspots
When East Anglia's tech sector is mentioned, Norwich and Cambridge naturally grab the headlines. Norwich has a vibrant digital creative scene, while Cambridge is a globally recognised hub for research, AI, and life sciences. But in our work across the region, we've seen equally exciting growth stories unfolding in places that don't always make the national news – and these 'hidden' hotspots are well worth your attention.
Take Ipswich, for example. Once known primarily for its maritime history, it's now home to a growing base of software firms, data analytics specialists, and fintech innovators. Its transport links make it attractive to London commuters, while its lower living costs appeal to younger talent who want to stay in the region.
In Bury St Edmunds, we've watched start-ups in e-commerce and SaaS grow steadily thanks to a supportive local business community and an enviable quality of life.
Colchester is another one to watch – its university produces a steady stream of graduates, and local tech firms are benefitting from fresh ideas and energy.
Stowmarket is also an up-and-coming spot, known in the tech community for Halo, as well as playing a central role in Freeport East through the Gateway 14 site, a major new business, innovation, and logistics hub.
These smaller hubs share a few advantages. Overheads tend to be lower, meaning businesses can invest more in people and product development. Communities are tight-knit, so reputation and relationships carry real weight – a recommendation from a trusted local connection can open doors in a way that a cold call never could. And for candidates, the appeal is clear: meaningful work without the long commutes or big-city price tags.
For hiring managers, success in these areas comes down to truly understanding the local network. Talent pools may be smaller, but they're highly engaged – and often, the best candidates are not actively applying for jobs, but are open to the right conversation at the right time.
If you're considering expanding or hiring in one of East Anglia's emerging tech hotspots, local insight can make all the difference. We'd be happy to share what we're seeing on the ground, connect you with the right people, and help you find your next standout hire.
