14. 03. 2024

How to Attract Candidates to Your Business

Candidate Attraction and Engagement
If you have tried to recruit any time in the last 3 years, you’ll know just how challenging it is to get the right candidates engaged in the advertisement or job application process. We’ll share our observations about how best to maximise your recruitment process.

Employer Value Proposition (EVP)
Employer Value Proposition refers to the unique set of benefits and experiences a company offers to attract and retain employees. It's essentially a two-way street:

For the Employer: You get to highlight what makes your company stand out from competitors, attracting qualified candidates who are a good fit for your culture.
For the Employee: You offer a clear picture of what they can expect in return for their skills and experience. This includes factors like salary, benefits, work environment, and career development opportunities.

A strong EVP is critical in today's competitive job market. It helps you:

  • Attract Top Talent: By showcasing your unique offerings, you can grab the attention of high-performing individuals who value what you have to offer.
  • Improve Retention: When employees feel valued and understand the benefits of working for your company, they're more likely to stay engaged and satisfied.
  • Boost Employer Branding: A compelling EVP contributes to your overall employer brand, which is your reputation as a workplace. This can have a positive impact on your ability to attract new hires and clients.

Here are some key elements that make up a strong EVP:

  • Competitive Compensation & Benefits: This includes salary, health insurance, retirement plans, and other perks.
  • Positive Work Environment: Company culture, work-life balance, and opportunities for growth and development are all important factors.
  • Meaningful Work: Employees often seek jobs where they feel their work contributes to a larger purpose.
  • Recognition & Rewards: Acknowledging and rewarding employees for their contributions is a great way to keep them motivated.
  • Professional Development: Offering opportunities for employees to learn and grow their skills shows that you're invested in their future.

Developing a strong EVP requires careful consideration of your company's values, goals, and what makes you unique. It should be authentic and resonate with the audience you're trying to attract. By effectively communicating your EVP, you can position yourself as an employer of choice in the marketplace.

The stats!
In research, it has been shown that the main 2 drivers for moving job roles are salary increase (26%) and career progression opportunities (22%). That’s a huge volume of the population of ‘active’ candidates who look for those 2 things. 

3 out of 4 people have highlighted that they feel stress in their current job, which may also be aligned to the current skills shortages. In a recent study, 92% of businesses stated they experienced skills shortages, and almost half (46%) said that this had a negative impact on staff morale and welfare. So it is essential to be an attractive proposition to obtain the right people, for the benefit of the role being advertised, but also for staff retention and productivity.

Location based flexibility is also key, and being really clear on what is available is essential. It is worth noting that in 2023, 41% of searches for jobs were looking for remote first, however the number of remote first vacancies available dropped by 22%. That’s a huge pool of talent!

So how do we find the right people?
Having all the tools to recruit is one thing, however using them correctly is another.

  • We advertise your vacancy with a view to selling your EVP
  • Utilise our expertise in optimising platform algorithms and ‘keywords’ to increase impressions and engagement
  • Personalise our outreach, being targeted and relevant
  • Deliver an exceptional candidate experience. We know candidates may not be right today, but may be in future, so make sure they walk away feeling positive

Candidate attraction
Synergy are proud to boast an average of 64% engagement in our recruitment activity, versus an industry average of 18%. We know that we can not only find you the right people, but also engage them in the process, and provide an exceptional candidate experience.

Your business’ brand is super important, and we look after that as if it were our own.

We offer a free assessment of recruitment process and talent attraction strategies, ensuring you maximise your opportunities to source candidates directly. Of course, if you’d rather have an expert take the lead, we offer a full range of recruitment solutions to support you in finding the people to make a big impact on your business.

For a free assessment, email us with the subject ‘Engagement’ to info@synergy-rec.com or drop us a call to discuss - 01603542300

Reference CBI, HR Magazine, StandOutCV